The 10 most-read AdFreak stories from the past week:
1. Boy With Down Syndrome Becoming an Unlikely Ad Star
2. Gaming Firm in Crisis Issues 1,200-Word Press Release
3. Israel Uses Facebook Timeline to Show an Addict's Descent
4. BP Accidenta…
The Devil Inside is what happens when a director believes that despite ample evidence to the contrary there is another genuinely scary movie to be made about satanic possession almost a half-century after The Exorcist. It's what you might call an…
We recently wrote about the ad guy who sent out cards to friends and family this holiday despite having died several months earlier. Here's the Facebook version of that—an app called If I Die, which allows you to post farewell messages and…
Mars's consolidation of creative duties on its global brands at Omnicom last year saw the Starburst and Skittles accounts move from TBWA\Chiat\Day to DDB. Now, we get DDB's first effort for Starburst—and it aims for the same kind of in…
Another day, another fake viral video breaks our hearts. This time it's a WipeOut model-car track whose vehicles appear to use superconductivity and magnetic fields to hover above the ground. Gizmodo wanted so badly to believe this, despite the …
Clemson fans, this one's for you! College football fanatics are shown suffering humiliating fates after losing "gentlemen's bets" placed on their beloved teams in this new ESPN spot. One loser winds up roaming the streets clad in a…
This has been kicking around for a day or two, but it's too weird not to mention: Upscale French fashion chain La Redoute committed the most bizarre of advertising fails by featuring a photo on its website and in its catalog of four happy childr…
Northwestern Mutual has brokered a deal through CBS Sports and Turner Sports to become an official corporate partner of the NCAA, representing the life insurance, wealth management and retirement-planning services categories.
The Milwaukee-based f…
Frances Allen, chief marketing officer at Denny’s, discusses why she’s picky when choosing movie sponsorships—such as the recent Arthur Christmas tie-in—how she feels about the economy and why her brand isn’t returning …